How to track ChatGPT traffic for you and for competitors

Source: Semrush.com
Published: 2026-05-06
Category: LLM, AI Search
Event Type: General News
Importance Score: 55

Summary

An analysis of clickstream data by Semrush reveals that ChatGPT is driving significant web traffic and provides methods for tracking this traffic against competitors.

Key Points

• ChatGPT is identified as one of the most-used AI platforms driving substantial web traffic.
• Semrush conducted an analysis using 17 months of clickstream data.
• The article discusses methods for tracking ChatGPT traffic and benchmarking against competitors.

Detected Entities

Related Products

• ChatGPT

Source

https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/